Welcome to the Project EverGreen News Room, a comprehensive resource for everything you need to know about Project EverGreen and our mission. Read our latest news and learn about upcoming events here. For specific company information, or to receive personal assistance with any media-related needs, please contact one of our corporate communications specialists.
President
Chris Kujawa is the executive vice president of sales and marketing for KEI (Kujawa Enterprises, Inc.),
a four-season, full-service landscape management company. A Certified Landscape Professional, Charter
Status (first-class in the country) through the Associated Landscape Contractors of America (now PLANET),
Chris is one of only a few people so certified. He has over 25 years of experience in landscape management,
design/build construction and erosion control.
Chris serves on the local Building Owners and Managers Association Board of Directors and is the recipient
of their inaugural Vendor of the Year Award. He was the first president and chairman of the board of
the Associated Landscape Contractors of America (ALCA) Educational Foundation multi-million dollar
scholarship fund, as well as ALCA's Exterior Landscape Division chairman and Green Industry Conference
chairman. Chris has served on the Curriculum Advisory Committee for the Ornamental Horticulture Department
at Milwaukee Area Technical College, and on ALCA's Accreditation Committee.
First Vice President
Since 1997, Norm Goldenberg has held the positions of vice president, government/public affairs for
TruGreen-ChemLawn; vice president, government/public affairs, licensee relations and technical services
for Terminix International; and senior vice president - Terminix International and TruGreen ChemLawn.
With over 33 years of experience in the pest control industry, he has received numerous industry awards,
including Lawn & Landscape magazine's Guardian of the Environment and Trendsetting Contractor Awards and
the National Pest Management Association's Pinnacle Award. He was also named "One of the 25 Most Influential
People in the Pest Control Industry" by PCT Magazine.
A board certified entomologist, Norm holds a Bachelor of Science degree with a major in entomology from
the University of Florida. He was named "Member Emeritus" of the Advisory Council to the Entomology
Program at Florida A & M University in 1991. Norm serves as an advisor to the EPA (State of Florida
and State of Tennessee) as well as the Entomological Society of America, the Florida Entomological
Society and the American Chemical Society.
Second Vice President
A former radio personality at KASU-FM and news director at WQNA-AM, Bill Klutho retains that personality as
manager of public relations for John Deere. Currently president of the Turf and Ornamental Communicators
Association, Bill's two children, Charlie and Donovan, love to run and play in the green spaces around their
house. Bill says, "It's part of the heritage we hope to preserve with Project EverGreen."
Executive Director
Den Gardner is executive director of Project EverGreen, a non-profit alliance of green
industry associations, suppliers, end-users, individuals and other organizations that provide
products and services to consumers to maintain healthy green spaces. Gardner has spent 20 years
working in the green industry, first as the founder and current executive director of a national
marketing association for green industry trade publications and marketers (TOCA), and now with
additional duties as head of Project EverGreen. Gardner has worked in association management,
marketing communications and the media throughout his 32-year business career. He has won numerous
state and national writing and marketing communications awards. He has a passion for all that's
green (including golf and baseball) and travels the country promoting the benefits of healthy
green spaces. He works and resides in New Prague, Minn., 45 minutes southwest of the Twin Cities.
Immediate Past President
Cindy Code is editorial director of the Lawn & Landscape Media Group, which publishes five green
industry magazines: Lawn & Landscape, Golf Course News, Interior Landscape Business, Commercial
Dealer and GIE Media's Snow magazine. She has been involved in the green industry for more than
18 years as editor, account manager and publisher of Lawn & Landscape magazine. Code joined GIE
Media after graduating from Ohio University's E.W. Scripps School of Journalism with a Bachelor
of Science degree in journalism. Code is an award-winning journalist honored by the Turf & Ornamental
Communicators Association, the American Society of Business Press Editors and the Cleveland Press Club
for her numerous contributions to the field. She is also an active member of several industry organizations,
including vice chair of the Communications Committee for the Responsible Industry for a Sound Environment
(RISE). GIE Media is a Cleveland-based business-to-business magazine, conference and Web communications company.
Secretary
In addition to his work with Project EverGreen, Tom Delaney is director of government
affairs for the Professional Landcare Network. He was with the Professional Lawn Care
Association of America (PLCAA) for 15 years, during four of which
he also served as executive vice president.
Prior to joining PLCAA, Tom spent 15 years as a state of Georgia pesticide regulator.
During this time, he implemented the Treated Wood and Chemigation Programs for the state,
which received national recognition. In 1994, he received Landscape Management's Lawn Care
Industry Person of the Year Award. In 2002, Tom was one of the recipients of the industry's
Leadership Award sponsored by Lawn & Landscape magazine and Bayer Environmental Science.
Treasurer
T. Kirk Hunter is the executive director of Turfgrass Producers International (TPI), an
international trade association of professionals involved in the turfgrass sod production industry.
Kirk served TPI as the education and meetings manager before being promoted to executive director.
Growing up on a farm in Illinois, Kirk has always been actively involved in the agriculture industry.
Prior to taking a position at TPI, he worked in ag machinery, ag buildings and ag chemicals. Kirk
attended the University of Illinois, where he earned a Bachelor of Science degree in agronomy and a
Master of Science degree in education. He also worked for the University of Illinois Horticulture
Department on turfgrass disease programs and development of turf-related curriculum materials.
Board Member
Cynthia Amos serves as marketing director of the Irrigation Association® (IA). The IA office is in
Falls Church, Va., a suburb of Washington, D.C.. The IA works as the voice of the irrigation industry
worldwide and promotes efficient and effective water management.
Amos joined the IA staff in 2002 after working on contract projects for the association.
She is responsible for internal and external marketing and communications, including promotion
of the association's annual International Irrigation Show, oversight of the association's website
at www.irrigation.org and print collateral, marketing
related to membership, IA education and certification, plus special industry initiatives such
as its Turf and Landscape Irrigation Best Management Practices and Smart Water Application Technologies,
or SWAT™ program, promoting highly efficient landscape irrigation technologies.
Board Member
As director of the Chipco Professional Products group of Bayer Environmental Science, Dan Carrothers
has responsibility for sales and marketing for all U.S. turf and ornamental products. The green industry
portfolio includes products for golf courses, lawn care, forestry, industrial vegetation management and
sports turf.
Before being tapped to lead the Bayer Environmental Science team, Dan spent five years in Kansas City, Mo.
working for Bayer Corporation. Dan also held various positions with Monsanto Canada Inc. in Winnipeg,
and Esso Petroleum Canada in Winnipeg, Toronto and Edmonton, Alberta.
Board Member
Scott Frith started working at Lawn Doctor's manufacturing facility in 1987, building equipment
and outfitting franchisees' vans, while attending school. After graduating from Seton Hall
University, he worked for Bloomberg Financial Markets. Scott returned to Lawn Doctor and worked
his way through the marketing department, earning the position of marketing director in 1999.
In 2005, he was further promoted to vice president of marketing and franchise development.
In addition to serving on the Board of Directors for Project Evergreen, Frith has achieved the
title of Certified Franchise Executive (CFE) from the International Franchise Association. His
knowledge and experience have been instrumental in developing Lawn Doctor's marketing strategies
and tools. Scott has been featured in USA Today, Brand Licensing magazine, Grounds Maintenance
magazine and Direct Marketing magazine, among others.
Board Member
John Marchionda is currently the director of market development for Husqvarna Professional Outdoor Products.
During his three years at Husqvarna, John has held leadership positions in product management, training and
market development. John is currently responsible for developing the professional landscape and tree care market
segments of the green industry.
John serves as the green industry liaison among professional organizations. In addition to serving on the Board
of Directors for Project Evergreen, he is an active member of PLANET (Professional Landcare Network), serving in
the Landscape Management Specialty Group, TCIA (Tree Care Industry Association) and ISA (International Society of
Arboriculture).
John came to Husqvarna with over 13 years of cross-functional experience in engineering, product management,
business development, marketing and sales. His experience has been with the following global organizations:
Alcatel, ADC Telecommunications and General Electric. John received his B.S. in engineering from Rutgers
University and an M.B.A. from Virginia Tech: Pamplin College of Business.
The Davey Tree Expert Co.
Paul G. McDonough is manager, product sales and marketing for The Davey Tree Expert Company.
McDonough has over 30 years of green industry experience. He had been with LESCO, Inc. since 1995, where he held a variety of positions in national account sales. His most recent position was channel vice president. Prior to LESCO, McDonough held sales positions with Agriturf, Inc., Sandoz, Agro, Inc., Earthgro, Inc., and WMI Urban Services dba Trugreen/Old Fox.
Throughout his career, Paul has served as a board member and in leadership positions for several industry
associations such as the Environmental Industry Council of Conn., the Mass. Association of Lawn Care Professionals,
Ohio Professionals for Responsible Regulation, and the New England Agricultural Chemical Association. Additionally,
he has served as an appointee on legislative and regulatory task forces related to industry issues in Connecticut,
Massachuset and New Hampshire.
Director
Jeff Bollig studied business and sports administration at the University of Kansas and Wichita State. In 1996,
after six years as director of media relations for the Big 8 Conference, Jeff became the director of
communications for GCSAA. In his spare time, he directs a CYO basketball program and coaches youth sports.
Director
Bill Brocker, vice president of marketing with PBI Gordon in Kansas City, has spent 27 years working in the green
industry. Bill is an active member of RISE.
Director
Katie Bromm serves as the Marketing Manager for Hines Horticulture, one of the nation’s leading wholesale nursery suppliers of container and ornamental plants. She is responsible for managing the company’s marketing, public relations and advertising programs and is involved in new product development.
Prior to joining Hines, Katie held a series of public relations and marketing positions for the Padgett Group, implementing comprehensive communication plans for clients in the food and wine, automotive, and emerging technology industries. Katie also served in public relations roles for the Audubon Zoo and Nature Institute in New Orleans, LA. She earned a Bachelor of Arts in Communications from Loyola University New Orleans.
Director
Sean Casey is vice president of sales with Nufarm Turf and Ornamental. A graduate of Purdue University, Sean is
actively involved with RISE and PLANET. He resides in Greenwood, Ind. with his wife, Ellen and two daughters,
Lauren and Rachel.
Director
Karla Cuculi, the director of marketing for Jacobsen, has spent 15 years in the green industry as a writer and
editor. Besides her membership on the Project EverGreen Board of Directors, Karla is also on the GCSAA Industry
Advisory Council. She lives in Charlotte, N.C., with her husband, Tony; son, Keanan; and daughter, Kylie.
Director
Phil Fogarty has worked in the green industry for over 25 years. Throughout the late
1980s and 1990s, Phil operated Crowley's Lawn Service, offering services to clients
throughout Ohio that included residential and commercial lawn care, industrial and
residential vegetation control, tree and shrub treatments, and outdoor pest control.
In late 1997, Phil negotiated a merger of the lawn, tree and shrub portions of the
company with Scott's Lawn Service. After an 18-month assignment with Scott's Lawn
Service as a consultant, Phil resumed management of Crowley's Vegetation Control
and established WEED MAN lawn care services in early 2000 in Lake County, Ohio.
Director
Ron Johnson is an account manager at Syngenta Professional Products with 26 years of
experience in various sales and sales management positions. Ron is also on the Board
of Directors of the Professional Lawncare Network and is currently co-chair of the Supplier
Committee. He is also active in RISE, serving on their Communications Committee.
Director
Rich Kalik is based in Pittsburgh, where he serves as national accounts manager at BASF Professional Turf & Ornamentals. Rich joined BASF in 1993
and has served as both marketing manager and regional sales manager for the Turf & Ornamentals group.
Director
Bill Nicholson joined the Garick team in March 2005 as Vice President of Marketing Services. Previously, Mr. Nicholson worked at Henkel Consumer Adhesives, formerly Manco Inc., since 1985. Inside of 20 years with Manco, he held the following positions: Graphics Manager, Creative Director, Merchandising Director, Advertising Director and Director of Digital Video. Mr. Nicholson was the visionary and start up person for both the Creative Department and Digital Video Department. Mr. Nicholson has many accomplishments with Manco, but is most proud of being called the “Heart Beat of The Company” from the former CEO Jack Kahl. He helped Manco grow from 21 million dollars in 1985 to projected sales of over 500 million in 2005.
Mr. Nicholson started his professional carrier when he held the position of Art Director for the companies of Allen Services Software Computers, Systems Research Laboratories, and Woolpert Engineering. Mr. Nicholson took the position of Creative Manager for the DAP Corporation in 1983 where he was educated in the Hardware Channel.
Mr. Nicholson’s early education and leadership skills started with 11 years with the Boy Scouts and achieving the level of Eagle Scout. Mr. Nicholson received his formal education at Sinclair Art School in Dayton, Ohio and Miami University in Oxford, Ohio where he graduated with a BFA in 1980, majoring in Advertising and Graphic Design.
Mr. Nicholson is a board member of Project Evergreen, is a member of the Turf and Ornamental Communicators Associations (TOCA), and is an active alumnus of the Kappa Sigma Fraternity, and he was a founding board member of Sinclair Ohio Fellows in Dayton, Ohio.
Director
Patti Niewoehner is director of marketing services for Phoenix Environmental Care LLC, a value-added products company
firmly committed to environmental and product stewardship. Her responsibilities include managing the company's customer
service, advertising and public relations programs.
Patti earned her business degree from Valdosta State University and joined Union Carbide's Ag Division where she worked
in sales and field development. She also marketed fungicides in the peach markets of Georgia, North Carolina and South
Carolina. Patti spent several years with Sandoz Crop Protection as a territory manager in North Carolina, where she
spearheaded new product launches and received the "Bell Ringer" award for outstanding sales results.
Patti worked with Griffin L.L.C. for eight years as manager, marketing services and later became herbicide product manager.
At Griffin, Patti was named Sales Support Person of the Year. Patti is also active in her home community and has served on
the Brooks County Zoning Committee and with the local victim assistance program.
Director
Director
Steve has been active in the green industry for well over 40 years. He has a B.S. in horticulture from
Iowa State University. He and his wife, Suz, live near Council Bluffs, Iowa. They have operated Trusty &
Associates for 25 years, supplying communications, market research and photography to the green industry.
They are retail correspondents for Nursery Retailer and GardenChic magazines and contributing editors for
SportsField Management Magazine. They are also frequent contributors to many other green industry publications.
Steve has hosted radio call-in shows on gardening, supplied gardening segments for TV and written newspaper
columns. He is also a member of the Garden Writers Association. Besides Project EverGreen, he has served on
the boards of a number of different green industry associations and currently serves on several committees.
Throughout his life, he has been committed to helping people get more enjoyment - in an environmentally
friendly way - out of their contacts with the turf and ornamentals that
make up the green space of our environment.
Director
Mark Urbanowski is the senior marketing specialist for Turf, Ornamental and Technical products at Dow AgroSciences. Mark is a veteran of more than
16 years with Dow AgroSciences and has held various sales, marketing and finance positions.
Mark earned a Bachelor of Science degree in ornamental horticulture from Auburn University in Alabama. He volunteers with the Dow Venture Center
Landscape and Gardening Club and is a Keep Indianapolis Beautiful Board Member.